narratiVe naviGators
Explore the world of brand strategy – through the stories of iconic TV & book characters. Every week, you'll get a tip to grow a creator brand that resonates with your people.
I really enjoyed how you connected the story of Darth Vader to what we can learn from it in terms of branding. I especially like the little exercises you included at the end. This way we can build our brand little by little every week inspired by your stories! Already looking forward to the next one!
Martyna, Content Creator
Just read your second issue! I'm loving the concept and of course I know this lady 😍 When I got to the last part I felt the energy again. The part about being resilient and authentic, I absolutely loved it!
Bea, Life Coach
Mariia's newsletter is unique. Even though I don't watch a lot of TV and movies, I could understand the characters. Mariia connected the character with how this relates to branding. This is one of my favorite newsletters, I'm constantly checking in my inbox to see when the next issue is out. Definitely go check out Narrative Navigators.
Christine, Email List Manager & Newsletter Creator
Latest issues
Peggy Olson
In a crowd of many, be Peggy Olson – with your perspective shining through. That's how you become a preference for your audience.
Alicia Florrick
You can fight the world like a cutthroat lawyer, or stand your ground and treat competition as validation. I know what Alicia chose.
Deadpool
Hit "play": This Deadpool guy is weird but I can't stop rooting for him. Why can't I get him out of my head?
Connor Roy
Make it like a Roy: If you want people to buy from you and understand your value, pitch yourself and, yes, sell what you have to offer with confidence.
Devi Vishwakumar
If you want to hit your (business) goals, Devi has quite a few stories for you – know your starting point and brand foundation inside-out.
Tony Stark
If you want to earn trust as a specialist, take it from Tony Stark – show your thinking and problem-solving in action.
🎞️ I'm breaking my fourth wall
To my navigators: I have a favour to ask.
Fleabag
(The wall just cracked.) It's up to you now – do you see your audience as by-standers or as your confidants? Fleabag has advice for you.
Monica Geller
We love our favourite and relatable know-it-all – and so do her closest 5 friends. I share how Monica Geller can teach us to connect with audience emotionally.
12th Doctor
In all of time and space, friendships last forever. You have to find your people and be their champion. That's what the Doctor taught me.
Daenerys Targaryen
In the game of thrones, you either love Dany, or hate her. There's no middle ground. (Thanks, compelling storytelling.)
Jonathan Livingston Seagull
Inspired by the reader's suggestion, I share how Jonathan Livingston Seagull can inspire creators with the idea of vision.
Fred and George Weasley
Humour makes us relatable – and sometimes even helps to uncover our strengths. See how it went for the Weasley twins.
Elizabeth Bennet
The way Elizabeth Bennet defies societal expectations and stands for what she believes in? This 19th-century feminist can teach us a lot about authenticity and resilience.
Darth Vader
It's iconic villains who have compelling arcs and styles, that spark our interest. I share how the story of Darth Vader could add depth to your creator brand.
Hey, I'm Mariia – your navigator-in-chief 🗺️
Hi, I'm a nerd – and I made it my job to talk about characters, narratives, and creator branding. Because in every creative entrepreneur, there's a story, a philosophy that expands into a business, and a message that captures the hearts and minds of their people.
As a brand strategist, this is exactly my job: To bring your identity and vision into your business so that the right people come into your world. Creative entrepreneurs are like characters in that sense – there's a big idea you share with the world, your kind of narrative, and I want to highlight it and let it shine.
This newsletter is about finding what makes you stand out as a brand and turn the audience you reach into your kind of people – and also happens to be about iconic TV and book characters.
Stick around and join the crew of narrative navigators!
Navigate the world of brand strategy, every Friday
Every week, I will send you a TV or book character breakdown and what made them iconic – and how you can apply those insights to your creator brand.