Mariia Fedoruk-Betschki

Mariia Fedoruk-Betschki

5 min read

Peggy Olson

In a crowd of many, be Peggy Olson – with your perspective shining through. That's how you become a preference for your audience.

Peggy Olson
4 min read

Alicia Florrick

You can fight the world like a cutthroat lawyer, or stand your ground and treat competition as validation. I know what Alicia chose.

Alicia Florrick
4 min read

Deadpool

Hit "play": This Deadpool guy is weird but I can't stop rooting for him. Why can't I get him out of my head?

Deadpool
5 min read

Connor Roy

Make it like a Roy: If you want people to buy from you and understand your value, pitch yourself and, yes, sell what you have to offer with confidence.

Connor Roy
5 min read

Devi Vishwakumar

If you want to hit your (business) goals, Devi has quite a few stories for you – know your starting point and brand foundation inside-out.

Devi Vishwakumar
5 min read

Tony Stark

If you want to earn trust as a specialist, take it from Tony Stark – show your thinking and problem-solving in action.

Tony Stark
1 min read

🎞️ I'm breaking my fourth wall

To my navigators: I have a favour to ask.

5 min read

Fleabag

(The wall just cracked.) It's up to you now – do you see your audience as by-standers or as your confidants? Fleabag has advice for you.

Fleabag
4 min read

Monica Geller

We love our favourite and relatable know-it-all – and so do her closest 5 friends. I share how Monica Geller can teach us to connect with audience emotionally.

Monica Geller
5 min read

12th Doctor

In all of time and space, friendships last forever. You have to find your people and be their champion. That's what the Doctor taught me.

12th Doctor
4 min read

Daenerys Targaryen

In the game of thrones, you either love Dany, or hate her. There's no middle ground. (Thanks, compelling storytelling.)

Daenerys Targaryen
3 min read

Jonathan Livingston Seagull

Inspired by the reader's suggestion, I share how Jonathan Livingston Seagull can inspire creators with the idea of vision.

Jonathan Livingston Seagull
3 min read

Fred and George Weasley

Humour makes us relatable – and sometimes even helps to uncover our strengths. See how it went for the Weasley twins.

Fred and George Weasley
4 min read

Elizabeth Bennet

The way Elizabeth Bennet defies societal expectations and stands for what she believes in? This 19th-century feminist can teach us a lot about authenticity and resilience.

Elizabeth Bennet
3 min read

Darth Vader

It's iconic villains who have compelling arcs and styles, that spark our interest. I share how the story of Darth Vader could add depth to your creator brand.

Darth Vader
Seeing Through Stories

Navigate the world of brand strategy, every Friday

Every week, I will send you a TV or book character breakdown and what made them iconic – and how you can apply those insights to your creator brand.